Loving some BIG statements? Here is Bell Helmets talking about Bell:
BORN IN A GARAGE. FUELED BY GREASE AND WILL. GUIDED BY PURE INTENT TO ENCOURAGE THE WORLD TO LIVE, RIDE, DRIVE AND THRIVE. HAND-IN-HAND WITH THE WORLD’S BEST DRIVERS AND RIDERS, BELL CONTINUES TO ENABLE THE WORLD’S BEST TO BE THEIR BEST…AS IT ALWAYS HAS. BELL—ESTABLISHED 1954. PROVEN EVER SINCE.
With such a branding statement, you can feel the raw energy that sits behind this brand. And, it is one of the oldest around (if not THE oldest motorcycle helmets brand), yet it still has the mojo to innovate and integrate new ideas to engineer better and more protective motorbike helmets:
Real innovation: Multi-Directional Impact Protection
Not all of their helmets have this (because it makes the helmet heavier), but here is just one great innovation that demonstrates what a brand with history and purpose can do: The Multi-Directional Impact Protection System, or simply MIPS! This goes back to research done to show that our skulls are superbly able to deal with impact not just because of the bony shell but also because the skin can move on impact in all sorts of directions and absorb some of the initial friction and force arising from the collision. The upshot is, several ideas were generated to mimic that natural protection of having an outer skin that can move independently from the shell or skull. BUT, it was Bell Helmets that took the research from raw idea to final product – a product YOU can purchase without breaking the bank. Here is their press release explanation:
Bell Helmets, one of the industry’s most iconic brands and a leader in innovative head protection, today took yet another step in bringing innovative safety technologies to the masses with the announcement that MIPS, or Multi-Directional Impact Protection System, will be offered within several of its higher-volume helmets.
This is what that ‘MIPS’ looks like in more detail. MIPS uses a slip plane system that moves inside the helmet, mimicking the brain’s own protection system. This low-friction layer under the impact liner is designed to rotate inside the helmet with the intent to potentially slow or reduce the amount of energy transferred to the head. The MIPS liner is connected to the outer liner by four elastomeric bands that provide 10-15 millimeters of movement in all directions.
A bit more of the science behind it all: When a head rotates quickly and comes to a sudden stop, the rotational acceleration can cause the brain tissue to experience high levels of strain. The stretching of the tissue that can be caused by these motions can result in various types of brain injury. MIPS addresses this strain by allowing the head to slide independent of the helmet during the most critical milliseconds of impact. The slide that occurs during that critical moment of time helps to reduce the violence to the brain inside the skull, and can significantly reduce the risk of traumatic brain injury.
And this is what it would look like IF you had X-Ray eyes:
Launching Bell Helmets with a Bang!
Launching Bell Helmets at GetGeared from 20/05/2017, we are offering free tinted or clear visors with every helmet sold PLUS the change to win one of ten MSV Track-Day vouchers! This launch offer lasts until 28/05/2017.